After opening it's first store on Hollywood Boulevard in 1946, Frederick's of Hollywood innovated its way to becoming one of the most recognized brand names in the country. As Victoria's Secret's more provocative rival, Frederick's reinvented itself tirelessly throughout the years. I was lucky enough to have the opportunity to be part of one of these refreshes, as Art Director for the e-commerce site.
During my time at Frederick's, there was never a dull moment. I took the initiative to redesign the entire site, helped to create new offshoot brands, assisted in directing photoshoots, and designed thousands of responsive emails, banners, landing pages and homepages.